RSA - NO SECOND TAKES
BRIEF: Motorcycle riders are one of the most vulnerable road users in Ireland. With T-junctions being the hotspot for biker-driver collisions, encourage drivers to take a second look for motorcycles.
Drivers are looking both ways for cars when approaching T-Junctions - but we needed to add a second look for motorbikes. For our campaign we needed to dramatise the importance of looking twice for bikers.
Using the visual language of a film set, we showed that when it comes to the road there are no second chances.